Full Product
Information
Love Me Baby Wrap Me Up is a safer smarter swaddle.
The original and worlds first
baby swaddle which allows your baby to sleep in their
natural position - their arms up.
Wrapping babies, swaddling babies, cocooning babies is a
globally accepted and proven method for helping babies to
settle and sleep. Furthermore
the medical community overwhelmingly agrees that babies
should be wrapped with their arms up!
Key Benefits
Swaddle Baby with arms UP
Leading research hows that babies should be swaddled in
their natural position with arms up. With hands naturally in
the wing position babies can bring their hands to their
mouth or gently touch their cheeks. These actions are very
important for two main reasons: it helps the baby self
soothe therefore settle better and babies learn about the
world through hand to mouth actions even when they sleep.
Therefore having access to their mouth assists with
development. In a WRAP ME UP baby is snugly swaddled,
helping reduce startle reflex, but still has access to their
hands and stays safely wrapped all night long!
A baby swaddle thats
ergonomically designed
Often parents wrap their baby very tightly so that they do
not unwrap themselves during sleep. Wrapping babies too
tightly is dangerous, it can cause hip dysplasia and
respiration problems. The WRAP ME UP baby swaddle is the
simple answer to safely wrapping your baby perfectly every
time. Specifically engineered 360deg stretch fabric, expands
and contracts to fit your baby. The WRAP ME UP baby swaddle
has an ergonomic shape and stretch fabric that’s perfect for
promoting your babies circulation... and you’ll never risk
wrapping too tight again.
Wrapping baby and touch reflex
There are another set of senses in the human body called
proprioceptors, referring to pressure or touch of the joints
and muscles. Proprioception is activated with pressure from
swaddling this is what helps babies soothe & settle. WRAP ME
UP is designed to have a womb-like fit which follows the
babies natural silhouette, so even pressure is applied all
the way down the body, not too tight in one spot or too
loose in another, just perfect! This evenly distributed
pressure is proven to settle even the most colicky bub.
Back to
Top
Key Features

Medical
Research
Love Me Baby
takes the
health of babies very seriously so WRAP ME UP
was developed in consultation with various childcare health
experts and with extensive study of medical research.
Research into swaddling babies
for sleep time is changing the way Australians wrap their
babies.
|
|
Non nutritive sucking is a natural reflex in young
babies
Sucking
has (have) a soothing and calming effect. The need
to suck is present in all infants. Some infants suck
their thumbs even before they are born, and some
will do it right after being born.
SOURCE: American
Academy of Pediatrics, Article "Thumb Sucking and
Pacifiers" 2000 |
Thumb sucking is one of the
most common habits of children. Approximately 50 to 87
percent of children suck their thumbs. The habit starts
early in life, with 90 percent of newborns showing some form
of hand sucking by 2 hours of age.
SOURCE: Children's Hospital Boston (the primary pediatric
teaching hospital of Harvard Medical School), Article 2006
The importance of sucking for
infant self-soothing has been demonstrated in a variety of
studies. For example, pacifier use or thumb sucking is often
offered as a way for babies to tolerate the pain of needle
punctures or other painful medical procedures. Non nutritive
sucking has been found to help the development of preterm
babies, and in all babies, thumb or pacifier sucking is
associated with self-calming. Thumb sucking may increase
when your baby is tired or unhappy, as well as when she is
unwell or teething. The thumb, therefore, provides your baby
with a way of calming herself down- providing her with
important experience in managing her emotions.
SOURCE: Anita Sethi, Ph.D. "Baby
Steps: Thumbs Up!"
WRAP ME UP has been designed with this
primitive sucking need in mind. With arms up the baby has
access to their thumb and fingers whenever they require self
soothing.
Non nutritive sucking reduces colic
and babies crying time
An extremely fussy two day old baby when offered self
regulatory non-nutritive sucking (SNS) for as long as
required (to satiety) after feeding. The effect was
striking. The infant settled down immediately, sucked almost
steadily for 30 minutes and fell into a deep sleep.
SOURCE: Carol Porter Measel, Gene Cranston Anderson "Journal
of Obstetric, Gynecologic, & Neonatal Nursing" Volume 8,
Issue 5 Pages 265 - 2721979 by NAACOG -
a division of the American College of Obstetricians and
Gynecologists
|
|
Self soothing promotes better quality and longer
sleep in babies
Thumb and finger sucking babies tend to sleep longer
and more soundly than non-sucking infants,
apparently because sucking eases the transition from
wakefulness to sleep.
SOURCE: West Valley
Pediatric Dentistry, serving the western region of
Phoenix, Arizona 2008 |
Back to
Top
Health benefits of non
nutritive sucking in premature babies
Preterm neonates (mean 32 weeks' gestation, 1,300
gm birth weight) were provided a pacifier for non nutritive
sucking during tube feedings in the intensive care
nursery.....The infants provided with pacifiers averaged 27
fewer tube feedings, started bottle feeding three days
earlier, averaged a greater weight gain per day, and were
discharged eight days earlier for an average hospital cost
savings of approximately $3,500.
SOURCE: Dr Gene Anderson “Infantile Colic: A Possible
Solution” Journal: MCN, American Journal of Maternal Child
Nursing 1983
Health
benefits of swaddling in premature babies
Preterm infants have been shown improved neuromuscular
development, less physiological distress, better motor
organisation, and more self regulatory ability when they are
swaddled.
SOURCE: “Swaddling: A Systematic
Review” Pediatrics Volume 120 Number 4, Oct, 2007
Medical community says babies should
be swaddled with their hands up
A new baby’s natural position is with her arms bent at the
elbow and her legs flexed. Wrap her like this, making no
attempt to straighten her out before you start. Above all,
leave her hands where she can suck them if she wants and is
able to do so.
SOURCE: Penelope Leach, PhD, research psychologist
specializing in child development. “Your Baby and Child” Pg
18 - The Newborn 2003
Swaddled
babies sleep better
Studies show that swaddling actually does help babies sleep
better and longer. The study, "Influence of Swaddling on
Sleep and Arousal Characteristics of Healthy Infants"
evaluated whether or not swaddling influences infants'
arousal to noise. The results showed swaddling increased
infants' sleep efficiency and non-rapid eye movement (NREM)
sleep.
Swaddled infants
spontaneously awakened less often from sleep.....
The researchers assert that since swaddling helps
excessive crying, it may encourage parents who normally
place their babies on their stomachs to prevent crying, to
instead swaddle their babies and place them on their backs.
Back sleeping may also prevent Sudden Infant Death Syndrome
(SIDS).
SOURCE: “Influence of Swaddling on
Sleep and Arousal Characteristics of Healthy Infants”
American Academy of Pediatrics May 5, 2005
Swaddled babies soothe better
When compared
with massage, excessively crying infants cried less when
swaddled, and swaddling can soothe pain in infants.
SOURCE: “Swaddling: A Systematic
Review” Pediatrics Volume 120 Number 4, Oct, 2007
Swaddling your baby too tight is a
major health hazard
An increased risk of the development of hip dysplasia, which
is related to swaddling with the legs in extension and
adduction....Swaddling in a manner that allows the hips and
knees to move freely might not have the risk increasing
adverse effect.
There is evidence that there is a higher risk of respiratory
infections related to the tightness of the swaddle.
SOURCE: “Swaddling: A Systematic
Review” Pediatrics Volume 120 Number 4, Oct, 2007
Some authors warned, in two case-control study reports,
against tight wrapping and the possible increased risk for
SIDS, because hypothetically, respiratory function could be
compromised.
SOURCE: “Swaddling: A Systematic
Review” Pediatrics Volume 120 Number 4, Oct, 2007 in
reference to information contained in:Tonkin S, Hassall I.
Infant sleeping position and cot death. Aust Paediatr J.
1989;25:376 –377 Chapell MS. Sudden infant death syndrome
(crib death) and possible relation to long-term mattress
compression. Psychol Rep. 1990;67:1267–1272
Back to
Top

WRAP ME UP is engineered to expand and
contract to fit the baby.|
The ergonomic design follows babies silhouette avoiding the
risk of wrappingbaby too tight providing the parent is using
the correct size for their infant. The fabric of Wrap ME UP
has a 360 degree stretch, meaning the baby has a full range
of motion. The design is such that it fits baby snugly and
evenly down the body, to avoid being too tight or too loose
in any one spot. The baby is able to move their arms and
legs and settle to sleep in a natural position rather then
forcing their limbs into swaddles that are controlled by the
parent. Parents often wrap extremely tightly as they do not
want the babies limbs to escape during sleep and wake the
infant. With WRAP ME UP the snugness of the wrap is
regulated automatically through the design of the product.
It is more difficult for swaddled
infants to flip onto their tummies during sleep
The physical restraint of swaddling presumably prevents
infants from turning prone during sleep before they have
gained experience in turning to prone and back again when
awake.
SOURCE: “Swaddling: A systematic
Review” Pediatrics Volume 120 Number 4, Oct, 2007
When babies arms are UP in the WRAP ME UP it is much harder
for a baby to accidentally flip from their back to their
tummy as their arm is in the way. Therefore from a sleeping
supine position it can be safer to wrap babies with their
arms up. Furthermore if somehow a baby does turn onto their
tummy older babies are better enabled to push up on their
arms and move their head to either side so they can breathe
easily. We can not guarentee that your baby will not flip
onto their tummy so if your baby has started rolling please
discontinue use of any swaddling item.
Breathability of Wrap Me UP
WRAP ME UP is made
of ONE layer of the highest quality Cotton Spandex. Our
fabric is no heavier then any average commercial stretch
cotton wrap already sold in Australian baby stores. Also the
product is 97% Cotton therefore highly breathable. Wrap me
up is much more breathable then other sleepwear items
available in the marketplace which are either sleeping bags
lined in cotton but stuffed with polyester filling or 100%
polyester fleece sleep suits, polyester does not breathe as
well as cotton or allow moisture to pass through the fibres.
Furthermore since WRAP ME UP stretches to fit the baby the
stretching action creates natural openings in the weave,
promoting even further breathability. |